🦋🦋 what we delivered:

A tracker based augmented reality experience, deployed on instagram as a filter.

🤝🏼 about the client:

Pith Supply design and manufacture sustainable materials for creative people; a refined selection of Sketchbooks, Notebooks, Planners and Pads. Pith believe quality products shouldn't cost the earth.

✌🏼 central to this project:

Pith's initiative: "We plant, you plant"; in partnership with Sustainable Global Gardens, for each order placed through Pith's own website a tree is planted in East Africa. In addition, Pith encourage their customers to re-green locally. A Desk Meadow Seed Packet is included, free of charge, with all UK and EU orders.

⚡ behind the scenes:

A project like this has 3 main sections:

   [1] consult > ideate > outline

   [2] assets > assemble > program

   [3] prototype > optimise > deploy

below are some screengrabs from section [2]

Read and hear about the BeautifulBeautiful.XYZ experience.

"The process working with beautifulbeautiful.xyz was very very easy and fun. It was cool to see the desk meadow graphic that I had originally created transform into an animated 3D object. We regularly discussed Nintendo 64 and PlayStation 1 as references for the aesthetic that we wanted to find. I'm really happy to say that our Digital Desk Meadow looks like it could have been taken from Zelda's world. It was absolutely perfect."

- Liam Goward,
Founder and Creative Director at Pith Supply

Learn more about this project at the links below.